|Free WiFi from O2|
O2 aims to deliver a simple, fast and secure user experience with a simple sign-up process. O2 customers with WiFi devices will also benefit from auto-provisioning by the end of the year.
According to O2, only 20% of people who have access to free public WiFi on O2 tariffs actively use it despite the majority of devices being WiFi enabled. They believe that customers are discouraged by barriers which include complexity in activation, uncertainty of where WiFi is free and the variable quality of the current experience.
The launch of O2 WiFi looks like great news for WiFi users everywhere. It will be interesting to see how many venues switch from their existing providers because high quality, free WiFi, from a recognised brand, will be very attractive to their customers. Whether you're using a laptop or mobile phone, fast WiFi will often deliver a better experience than 3G and if it's free as well then it's the obvious choice.